As the market leader and longest-standing
publication of its kind, Street Commodores benefits from a loyal readership base of devoted Commodore enthusiasts.
While many magazines tend to target a specific age demographic, Street Commodores has one of
the broadest age segments of readers in the
marketplace, with readers ranging from their teenage years through to 50-somethings.
It is the heritage and enduring popularity of this marque that delivers such a broad market span.
While many car enthusiasts strive to build the fastest, the most powerful, or the biggest and best modified car, they spend a significant and sizeable amount of money.
On average, of the cars featured in Street Commodores during the 2005-2006 period, $55,000 was spent on each car (and those are the car owners that would tell us!) . Street Commodores will introduce your product to this very lucrative market!
The Street Commodores masthead possesses much respect within its readership community, and this is largely due to the technical knowledge and aptitude conveyed within the magazine. It is our talented and dedicated writers that educate much of the fraternity with their product comparisons and reviews. Placing your very own product in the hands of these esteemed journalists will see product placement working at its very best! But not sure of the effectiveness of this ‘product placement’ buzz?
Well, there has to be one good reason BMW spent more than $3 million to have James Bond switch from his regular Aston Martin to a new BMW Z3 Roadster, right?
While you may expect to see the typical presentation of facts and figures depicting the conventional reader of Street Commodores, we’re guessing you know your target customer pretty well – well enough to know that once a Commodore fanatic, always a Commodore fanatic! And Street Commodores simply caters to this relentless need.
Perhaps the most important information in this case
is demonstrating our readers’ dedication to Street Commodores and the community it has created.
No other Australian car magazine has a
45,000-member-strong discussion forum. No other
Commodore magazine has the ability to pull over 4500 vehicles to Cruise for Charity and raise over $150,000 to help sick children.
So your question... Will Street Commodores be able to effectively market my product? Well, we think so.